Tenkibooks:
Launch Website
Website design for an interactive children’s storytelling iPad app.
ROLE
Brand & Web UI Designer
CLIENT
Independent app founder
SOFTWARE
Figma
LANGUAGE
Tokyo, Japan · 2024
English
What is Tenkibooks
Tenkibooks is a reading platform designed for parents who want to introduce their children to books from an early age. I was responsible for the visual identity and web UI design. The goal was to create a brand that felt warm and engaging without leaning into overly childish aesthetics.
The platform serves children, but the decision-makers are parents. The visual direction needed to:
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Feel inviting and imaginative
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Communicate educational value
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Build trust and credibility
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Avoid looking overly playful or cartoonish
Balancing warmth and reassurance was key.
PURPOSE
Goals & Objective
The Insight
The turning point came when I reframed the audience: the product is for children, but the brand speaks to parents. That shift changed the visual approach from “fun and playful” to “nurturing and intentional.”
DESIGN
Visual Direction
The final system combines:
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Rich imagery and subtle illustrations
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Soft, warm colour palettes
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Friendly but refined typography
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Structured layouts with generous spacing
Illustrations support storytelling but remain understated, ensuring the platform feels thoughtful rather than childish. The design aims to communicate reading as a bonding ritual, a shared, meaningful moment between parent and child.
MAIN PROJECT SCREENS
Let's create
something together
Outcome
The result is a brand and interface that feels approachable yet credible. It creates emotional warmth while maintaining clarity and trust, essential qualities when designing for parents investing in their child’s development.